Internet Marketing and Advertising

To maintain the consistency and image of a franchising system, even a mobile-based franchise, each franchisee must maintain standards of signage. This issue will be addressed generally in the confidential operations manual set forth by the franchisor. However, I found it necessary in my franchising companies to go one step further, I inserted a clause into our franchise agreements stating such. Below please find a clause I inserted into each and every one of our franchisees franchise agreements;

3.22 Signage

Franchisee must maintain and display standard signs on Franchisee’s car wash truck/unit(s) in accordance with the specifications established by Franchisor and outlined in the Confidential Operations Manual.

All signs on the car wash truck or trailer unit must conform to our sign criteria as to type, color, size, design and location. All signs must be approved in writing by Franchisor prior to installation or display if they do not conform to the Confidential Operations Manual.

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All franchising companies must address the signage issue. In location based franchisees such as retail outlets it is a much more serious issue, but all too often simplistic home based or mobile franchise companies do not address this matter properly. I would recommend that you seek the professional legal counsel of a franchising attorney who is knowledgeable inexperienced so that you might address this issue properly if you run a franchising company. Consider this in 2006.

Lance Winslow

Tags: Franchise Agreements, Home Based Franchising Companies, Mobile, Signage Clauses

Let’s be honest, when we think about being successful online, Search Engines come to mind and having your website indexed high enough in these Search Engines is your main focus.

Beware, solely concentrating on search engine marketing alone may very well keep you from getting ahead online.

Let me explain, so much time may be spent in just one area which in this case is search engine marketing, that some tend to lose focus on the main objective, your customers.

Waiting for Search Engines to index a new website may be a timely process and there is never a guarantee that you will place well at all. No Indexing, No Website Traffic.

So what do you do?

First lets change the term from Search Engine Marketing to Internet Marketing. Simply stated, Marketing to the Internet as a whole and not just search.

Imagine having your website generating targeted traffic without your site even being indexed well at all.

Here’s how: Buzz Marketing or Viral Marketing. This is the process of spreading your website message widely across the Internet were other website’s are acting as a traffic portal to your site which builds links and ultimately doing the Search Engine Marketing for you.

Articles, Press Releases, Forum Marketing, Ebook Marketing and more. These potential marketing materials are picked up by other high traffic websites for their content value.

Websites need to supply their visitors with new fresh quality content and these materials are indexed by search engines, which generate visitors to your site without your site being indexed.

How? With your signature line which contains short but important details about your website and or business along with a link to your website. The more websites pick up your content the more links, which lead to more website visibility and traffic.

Market to Search Engines with out directly Marketing to Search Engines.

Note: All content created should be optimized in the same manner as your web pages would be, with targeted keyword and keyword phrases as well as good keyword weighting for your targeted terms.

Separate yourself from your competition with a solid well-rounded Internet marketing campaign strategy that is designed to serves your visitors and the Search Engine Marketing precess will take care of itself in time.

This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of SEO experience. Discover how to increase traffic to your website. FREE internet marketing news, and more. Succeed online, visit us today at: http://www.pixseo.com

Tags: Internet Marketing, internet seo, internet seo services, Search Engine Marketing, website marketing

Internet users know that the online world is growing and expanding on a daily basis. Many entrepreneurs are using their web sites to make money. Online business is thriving, Internet buying and selling is more popular than ever, and everyone is cashing in. But to make money from your web site, and make your Internet dreams a success, you must have customers.

Sounds simple enough, right? As easy as it sounds, there’s more to it than that. The Internet is a thriving, fast-paced, high-tech world where everything has to be bigger and better than what came before. Thousands upon thousands of web sites are out there, many of them probably very much like yours. How do you make your web site stand out above the competition? How do you make sure that customers come to your site first, buy from you?

Search engines. Everyone who has used the Internet has used a search engine at one time or another. The process is quite simple and usually quick. You know you’re looking for heated socks. So, you go to the search engine of your choice and type in “heated socks.” Voila! Web sites that sell heated socks.

So, what do you do? You click on the very first web site that’s on the list that the search engine returns. That’s what everyone does! The web sites that appear on page thirteen of the listing aren’t going to get any visitors. Obviously, you want your site to appear right up there near the top of the list.

And that’s where search engine optimization comes in. Search engines look, primarily at one thing: keywords. Choosing good keywords for your site is incredibly important, because keywords are what your potential visitors are going to use to find you. First, you have to decide what keywords you’re going to display on your site, what keywords you think visitors will use to find your site.

What sort of site is it? Are you running funny a site with lots of political jokes? You’ll want keywords like “politics” “Washington, D.C.” “Funny” “humor,” etc. Choosing good keywords is very important. You want simple, straightforward keywords. Some words are very commonly misspelled – include the common misspellings if your keywords are easy to misspell. Simplify your keywords as much as possible, include as many as you can, and you’ve taken your first steps to search engine optimization.

But, even that isn’t enough. Knowing that your keywords are “computers, Internet, and mouse pads” is great, but you still need to do more. Those keywords, all the keywords that you want connected to your site, have to appear on the site. Sounds simple enough, doesn’t it? Well, it is pretty simple, but you have to know what search engines are looking for. Search engines are very, very smart, and look for very specific things.

Your keywords must appear within content on the site. You can’t just repeat the same keywords over and over “computers, Internet, mouse pads. Computers, the Internet, mousepads.” Search engines will discount your site, because they’ll know what you’re trying to do, and you won’t get a high listing. To get a high listing, you have to have lots of content. Here’s the secret: it doesn’t have to be great content. As a matter of fact, most Internet users don’t read the text of web site that carefully in the first place. Just have lots of contents on the site, with your specific keywords repeated 4-6 times on the page, and you’ll have optimized your keywords.

Search engine optimization isn’t hard, as long as you know how search engines work. By using good keywords, you can get the most out of your site and out of search engines.

Charles Preston is the president of Click Response. Click Response offers small businesses a search engine optimization service that guarantees 1st page ranking at an affordable price.

Tags: keyword density, keyword research, keywords, search keywords, top keyword